Insight
American Reading Company (ARC) provides a high-quality structured literacy curriculum for K-12 students.
Problem
Regular updates and new marketing materials for ARC's products required a more cohesive visual and branding identity to share across various platforms, including the company's website, social media, and email, to boost sales and audience engagement.
Solution
I revamped ARC's marketing materials to ensure up-to-date content and consistent brand identity across all platforms, strengthening ARC's visual and brand identity.
Client
American Reading Company
Industry
Education Administration Program
Location
Blue Bell, PA
Role
Advertising
Branding & Identity
Email Campaigns
Social Media
01
ARC Loves
Created graphics for the ARC Loves page, highlighting the variety of characters in children's books for monthly themes and heritage months.
02
Flyers / Slicks
Designed flyers with updated content and branding for the sales team to share with their clients.
03
Emails
Developed engaging email templates to boost customer engagement.
04
Social Media
Developed banners and social media content for ARC's website and Twitter and Facebook accounts.
